Machine learning, blockchain, IoT, augmented reality…there are many new and exciting technologies out there promising to transform a number of industries, but not all of them are right for every business. So how do we filter through the buzz and determine which ones make sense for our business?

In the article “Differentiating Technology Dreams From Business Realities” Cimpress CTO Maarten Wensveen shares lessons learned and advice to consider when deciding which new technologies are right for your business. Check out Maarten’s article on Forbes.