Önskefoto celebrates its 40th anniversary! Önskefoto, the leading photo brand in Sweden and part of the Albumprinter family of brands, provides customers with great quality photo books, calendars, canvas prints and much more.

To celebrate their 40 years milestone, Önskefoto kicked off a special photo contest campaign. Consumers submit their favorite photos from the past which are then recreated in a modern setting. The submission which best portrays the “now and then” theme will win 4,000 Swedish Kroner worth of Önskefoto products. Not only can customers participate in the celebrations, but Önskefoto founder Carsten Johansson also took part and talked about the founding of Onskefoto in a blog post (in Swedish).


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The anniversary celebrations kicked off late January and shortly after, Önskefoto was featured on the radio as local Swedish radio station organized the Fjällkalaset (mountain festival) event where 40 families could win a trip to a ski resort in the north of Sweden. Önskefoto was there to celebrate with them, and many others, with a photo booth and a showcase of photo products.


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A brief history of Önskefoto

What started off as a hobby in 1975 became a company when Carsten Johansson started creating giant photos directly from a photograph without using any film, negatives or slides.

By 1983, he started to sell color enlargements with 20 employees and saw sales more than quadruple. During this time, orders were being fulfilled by old-fashioned post.

In the 90s, Önskefoto launched its website and started to sell photo calendars. However, in the early 2000s, as the digital camera changed the photo market, Carsten sold Önskefoto to Online Brands Nordic Group.

By 2011, Albumprinter, a Cimpress brand, acquired Önskefoto to grow the Swedish market.

The milestones continue for Önskefoto, as its first nationwide TV commercial was released, followed by radio in 2014.

Happy 40 years Önskefoto!


Onskefoto Timeline