As a student at INSEAD business school in France, Robert saw opportunity in the difficulty that small businesses faced when they needed great-looking marketing materials in low quantities. The business plan for his new company, Bonne Impression, promised to “remove the limitations previously inherent in low-volume printed communications by providing printing that is low-volume, flexible, high quality, aesthetic, quick, colorful and affordable.” Bonne Impression achieved this vision with desktop publishing software, desktop printers, and specialty desktop publishing paper supplies.