20 Years. Countless Milestones.
In 1994, Cimpress founder Robert Keane wanted to give small business owners access to the same high-quality, custom-printed products that bigger companies (with bigger print budgets) enjoyed.
More than 20 years later, Robert continues to lead Cimpress, which is now the world leader in mass customization and a remarkable success story that has gone from startup to over $1.8 billion USD in annual revenues.
Take a look at some of our proudest moments over the years.
Acquisition of National Pen, a leading provider of customized writing instruments and promotional products.
Company expands its manufacturing footprint into the U.S. and opens a production facility in Reno, Nevada.
Company opens an office in the Philippines to support customers of its Vistaprint brand.
Acquisition of WIRmachenDRUCK, a leading upload-and-print company in Germany.
Acquisition of Tradeprint, the leading trade printer in the UK
Acquisition of several European web-to-print companies including: Exagroup and Easyflyer (France); Druck.at (Austria).
Company changes its name from Vistaprint N.V. to Cimpress N.V. and retains all customer facing brand identities.
Acquisition of FotoKnudsen, a leading Norwegian consumer photo product company.
Acquisition of Pixartprinting, a leading web-to-print company in Italy, France and Spain.
Acquisition of People & Print Group, a leading Dutch web-to-print company.
*People & Print Group was renamed Printdeal as of January 1, 2015.
Joint venture with Plaza Create in Japan.
Bhiwandi, India manufacturing plant opens.
Company reaches $1 billion in annual revenue for the first time.
Mumbai, India office opens to support expansion into India
Acquisition of Webs, a leading provider of digital marketing solutions.
Acquisition of Albumprinter, one of Europe’s leading photobook suppliers.
First customer shipment from our third company-owned production facility, located in Deer Park, Victoria, Australia.
Customer, Advocacy, Relationship and Engagement (Care) center opens in Berlin, Germany
Office of the CEO returns to Paris. Paris office later expands to include the office of the CFO, as well as other planning and corporate functions.
Second Customer Advocacy, Relationship and Engagement (CARE) center opens in Tunis, Tunisia.
Engineering and research center opens Winterthur, Switzerland.
Office opens in Barcelona, Spain to house marketing teams for countries across Europe.
Company’s initial public offering (IPO). Shares begin trading on NASDAQ.
Second printing facility opens in Windsor, Ontario, Canada.
First company-owned large-scale printing facility opens in Venlo in the Netherlands.
First Customer Advocacy, Relationships and Engagement (CARE) site opens in Montego Bay, Jamaica.
One millionth order!
Vistaprint website launches in US with VistaStudio. A marketing campaign of “Free business cards” launches in order to drive viral expansion of the Vistaprint brand.
First US office opens (Massachusetts).
Robert Keane conceives of “Internet based ganging”. Software will now automatically aggregate many individual orders of business cards into a single digital file, which then is printed using just one press setup, before being cut up and separated into individual orders. This concept, patented in 1999, will prove to radically reduce production costs over the coming years.
Strategy changes to move to the Internet, combining online graphic design software, e-commerce ordering, and centralized printing instead of desktop printing.
1996 to 1999
Launch of first direct marketing catalog called “Bonne Impression”, which has two meanings in French – good impression and good printing. Customers are small businesses. Products are primarily brochures, newsletters, business cards and desktop publishing software.
Robert starts our company in the spare bedroom of his Paris apartment. During the first year of business, most revenues come from freelance market research and consulting work for Microsoft’s “Publisher” desktop publishing software team, studying the needs of small businesses to design and produce printed materials from their desktop.
July to December 1994
Robert Keane identifies a clear market need for high-quality, low-cost printing of small business marketing materials. He is so busy writing his business plan that he misses his INSEAD graduation ceremony.