Trynka Shineman

EVP & Chief Executive Officer, Vistaprint
Member, Management Board

Trynka is responsible for the strategy and execution of the Vistaprint brand in North America, Europe and Australia/New Zealand. She has been instrumental in improving the customer value proposition of the Vistaprint brand and driving the culture to become more customer centric.

She brings more than 15 years of experience in market research and analysis, strategic planning, database marketing and e-commerce to her role.  Prior to this, Trynka was responsible for global marketing and was also chief customer officer of Vistaprint.

Before joining Vistaprint, Trynka was a director and senior manager for PreVision Marketing, an Inc. 500 and Software 500 innovator in direct marketing where she developed programs for several major accounts.

Trynka holds a B.A. in psychology from Cornell University and an MBA from Columbia Business School.