Trynka Shineman2018-11-26T07:48:13+00:00

Trynka Shineman

Trynka Shineman
EVP & Chief Executive Officer, Vistaprint

Trynka is responsible for the Vistaprint business, as well as overseeing Cimpress’ separate Vistaprint India business. She has been instrumental in improving the Vistaprint customer value proposition and transitioning the culture to be more customer-centric.

She brings more than 15 years of experience in market research and analysis, strategic planning, database marketing and e-commerce to her role. Prior to her current role, Trynka held a variety of roles including president of Vistaprint North America, as chief marketing officer, and as chief customer officer.

Before joining Vistaprint, Trynka was a director and senior manager for PreVision Marketing, an Inc. 500 and Software 500 innovator in direct marketing where she developed programs for several major accounts.

Trynka holds a B.A. in psychology from Cornell University (USA) and an MBA from Columbia Business School (USA).