CIMPRESSIONS

5 Things I Learned on the Vistaprint RV

Vistaprint is on the road this summer, on a 25-week tour of cities across the United States, so team members can meet and connect with customers.  I had the privilege of being onboard recently and learned a lot about our business and our customers. Here are my top five:

1. Vistaprint Businesses Come in All Shapes and Sizes

When you’re working side-by-side with customers, you realize just how unique each business is.

From a police officer to a notary, from a confectionery with global distribution to an accessories shop that sells at local craft fairs, our customers’ businesses come in all shapes and sizes. Our customers each have different needs, hopes, and dreams and it was great to be a small part of the solution in my time on the RV.

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2. You Can Get a Lot Done in an Hour

Although my time on the RV was a whirlwind, it reminded me that, in capable hands, the tools we make available to our customers can be used to build a wide variety of products at an incredible speed.  I was impressed how quickly I could work with a customer to pull together matching business cards, postcards, and a website, getting their entire business off the ground in less than an hour!

3. Customers Are Looking for a Brand, Not a Product

Customers don’t necessarily think on a product-level. They think about their brand and how our products connect with and support that brand.  Once they trust Vistaprint, they prefer to think about the goals they have for their business and look to us to suggest the means to achieve those aspirations.

We’re a trusted partner in building their brand and that’s something to be proud of.

4. Physical Presence Has a Lot of Power

After my time on the RV, I see tremendous value in face-to-face interactions with customers. They loved the ability to feel products before ordering, they appreciated the design help and advice, and enjoy sharing more about their business with someone who cares about helping it succeed.

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5. We Can Do Just About Anything for a Small Business

On the RV, customers had access to our full catalog of products, professional headshots, demos of our digital products, and advice from members of our professional marketing teams. There was no request that we couldn’t fulfill for the small business owners who stopped by.

Alex Mitchell

Senior Product Manager

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See the full schedule of cities the Vistaprint team will be visiting on the Vistaprint on the Road website here.